https://alexkim.design Alex Kim Design Tue, 13 Aug 2024 21:43:08 +0000 https://alexkim.design en https://alexkim.design/eBay-Product-Discovery-Page Thu, 25 Jan 2024 19:07:19 +0000 Alex Kim Design https://alexkim.design/eBay-Product-Discovery-Page eBay: Product Discovery Page A fresh approach to product discovery on eBay ProblemeBay is seen as a space for buyers who know exactly what they want, rather than a platform for browsing and discovering new items, thus limiting its potential for product exploration and inspiration. OpportunityBy introducing a curated product discovery page, we can reposition eBay from a destination for specific shopping needs to a platform for unexpected product finds. Role..................Design Lead, Ads/Recommendations Team Partners...........Alyssa Danesh (Product Manager), Anas Bouzoubaa (Engineer)Field.................Research, Prototyping, UX/UI Design,&nbsp;Visual Design, Design SystemsPlatforms.........Android, iOSDate..................Q4 2022-Q2 2023 <img width="1366" height="939" width_o="1366" height_o="939" data-src="https://freight.cargo.site/t/original/i/a27256ea223b4fb59e5db3768188405c075256fc8e6c0296963a001cf1676ea8/Kapture-2024-01-31-at-10.53.51.gif" data-mid="203280701" border="0" src="https://freight.cargo.site/w/1000/i/a27256ea223b4fb59e5db3768188405c075256fc8e6c0296963a001cf1676ea8/Kapture-2024-01-31-at-10.53.51.gif" /> A. Research and Customer Insights We wanted to learn how our younger audiences, primarily Gen-Z and Millennials, like to find new products, or inspiration, on eBay and what they think about the platform. To do this, we partnered with our design research team, who conducted in-depth, remote interviews with 9 participants based in the U.S. The participants shared their phone screens and walked us through how they would begin browsing for an item within the eBay app. We learned the following:&nbsp; A1. Buyers perceive eBay as a mission-based marketplace, not a place to be inspired Participants come to eBay for specific purchases, not to be inspired. Buyers come to eBay to find the best deal for what they’re looking for and leave. A2. Buyers find eBay’s recommendations to be irrelevant to their search parameters Buyers want to see items that retain their original search parameters and help them narrow in on their search. Buyers want to feel there’s a human touch to what’s being recommended. A3. Buyers want photo-driven searches that they can&nbsp; sort and filter through&nbsp;Buyers wanted an organized grid of photos when browsing (ex. Instagram, Pinterest, Google, etc.) They want larger photos and grids in the layout, but need more information to engage with item B. User Goals &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Once we had our customer insights, we worked on mapping out the user goals and objectives to guide the work B1. Buyers know how to get to a curated product discovery page from an Item Details page. &nbsp;Ex. I want to find products related to a specific item, or a specific set of items, on the Item Details page. Where can the user go to access this feature and experience?&nbsp; B2. The curated product discovery page should reflect and load recommendations similar to the item the user is interested in.&nbsp;Ex. I really like this cashmere sweater. I want to see this in different styles and colors, so I can find the cashmere sweater of my dreams. B3. As buyers scroll down the page, recommendations should get narrower and encourage conversion.Ex. By the time I’ve scrolled down to the bottom of this page, I want to find something that I want. In short, the more I scroll through results, the closer I should get to the item I want. C. Design&nbsp; <img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/0ab5753559ade3369cd59021a55abdf8ab70b448e2ebd390eb938694573227f0/01.png" data-mid="203800853" border="0" src="https://freight.cargo.site/w/1000/i/0ab5753559ade3369cd59021a55abdf8ab70b448e2ebd390eb938694573227f0/01.png" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/9615a7fc4250fb9b04fe801d86ef5c753f06f3ebbd1749bc821b22fbd0813357/02.png" data-mid="203800854" border="0" src="https://freight.cargo.site/w/1000/i/9615a7fc4250fb9b04fe801d86ef5c753f06f3ebbd1749bc821b22fbd0813357/02.png" /><img width="7680" height="4320" width_o="7680" height_o="4320" data-src="https://freight.cargo.site/t/original/i/81163bb117a48c4041e0ade76a72db7958f345f43edc76d349a9a0e2fa6ade37/03.png" data-mid="203800855" border="0" src="https://freight.cargo.site/w/1000/i/81163bb117a48c4041e0ade76a72db7958f345f43edc76d349a9a0e2fa6ade37/03.png" /> D. Design Explorations<img width="7000" height="3704" width_o="7000" height_o="3704" data-src="https://freight.cargo.site/t/original/i/28cedc5a868c247fde7c50626dd171069b3758a8e159bf0430df36ef8722fe16/Prototypes-SMSAMP.png" data-mid="206181648" border="0" src="https://freight.cargo.site/w/1000/i/28cedc5a868c247fde7c50626dd171069b3758a8e159bf0430df36ef8722fe16/Prototypes-SMSAMP.png" /><img width="4000" height="2516" width_o="4000" height_o="2516" data-src="https://freight.cargo.site/t/original/i/b939c3539880edbfac3a8314c94f4d85d2923b863ba6023a41397ae4286a650c/Explorations-2.png" data-mid="203800881" border="0" src="https://freight.cargo.site/w/1000/i/b939c3539880edbfac3a8314c94f4d85d2923b863ba6023a41397ae4286a650c/Explorations-2.png" /> E. SPECS Handoff to EngineersOnce designs were approved by the Ads Design Leadership team, we would work on a separate SPECS file to hand off to the engineering team, so that they can commence build.&nbsp; <img width="3584" height="2274" width_o="3584" height_o="2274" data-src="https://freight.cargo.site/t/original/i/53e2368fcffd148bac7705fbc049bc82bf43187a2dbe5e7eac377c2a87b10f65/Screenshot-2024-02-03-at-12.54.31PM.png" data-mid="203786918" border="0" src="https://freight.cargo.site/w/1000/i/53e2368fcffd148bac7705fbc049bc82bf43187a2dbe5e7eac377c2a87b10f65/Screenshot-2024-02-03-at-12.54.31PM.png" /><img width="3584" height="2274" width_o="3584" height_o="2274" data-src="https://freight.cargo.site/t/original/i/e17a6ec4ac1ec6ba52543c118fe25930f44ce0a405971bbca9aa0e51b637d126/Screenshot-2024-02-03-at-4.48.11PM.png" data-mid="203800109" border="0" src="https://freight.cargo.site/w/1000/i/e17a6ec4ac1ec6ba52543c118fe25930f44ce0a405971bbca9aa0e51b637d126/Screenshot-2024-02-03-at-4.48.11PM.png" /> <img width="3584" height="2274" width_o="3584" height_o="2274" data-src="https://freight.cargo.site/t/original/i/e1844cf4e6e2da550fbe84cab2cc058ab3c19f99c5e6353455c5e7382f63a102/Screenshot-2024-02-03-at-12.55.04PM.png" data-mid="203786900" border="0" src="https://freight.cargo.site/w/1000/i/e1844cf4e6e2da550fbe84cab2cc058ab3c19f99c5e6353455c5e7382f63a102/Screenshot-2024-02-03-at-12.55.04PM.png" /><img width="3584" height="2274" width_o="3584" height_o="2274" data-src="https://freight.cargo.site/t/original/i/f6e879eb79a5095fa87dd9904f3c7eb0283e5d47c1be4aeadcf5c70e14c23207/Screenshot-2024-02-03-at-12.56.38PM.png" data-mid="203787252" border="0" src="https://freight.cargo.site/w/1000/i/f6e879eb79a5095fa87dd9904f3c7eb0283e5d47c1be4aeadcf5c70e14c23207/Screenshot-2024-02-03-at-12.56.38PM.png" /> https://alexkim.design/Tailored-Pet Mon, 14 Aug 2023 17:52:26 +0000 Alex Kim Design https://alexkim.design/Tailored-Pet Tailored&nbsp;Rethinking the future of dog food Brief&nbsp; When it comes to choosing dog food, pet parents are often forced into a one-size-fits-all option. And with so many different formulas and health claims, it's hard to know what's actually helping our furry friends. The team of specialists at Tailored were determined to take the guesswork out of dog food and created a personalized, science-based solution using ingredients that tie back to specific benefits for your pup. SolutionWe set out to build a brand that embodies the utmost dedication to dogs. With a vibrant identity, Tailored brings a lively and enthusiastic brand system to fruition through imaginative illustrations, impactful typography, customized artisan packaging, and an engaging digital interface. As part of this brand experience, we developed a quiz that generates personalized dog kibble based on users' responses, providing a tailored and unique feeding solution for each dog. Client.................Tailored PetAgency..............Red AntlerRole...................Digital DesignerTeam.................Maria Bonello (UX Director), Devry Drosky, Aisling Flynn (Brand Design), Rachel Moon (Strategist),&nbsp;Toni Clarke (Digital Designer) Field..................Design Systems, UX/UI DesignDate...................October-December 2019 <img width="2480" height="1860" width_o="2480" height_o="1860" data-src="https://freight.cargo.site/t/original/i/706ef9e684ea5ae4036b6d1a97805db51d0bd2e173d5d69032817b0e4fa766af/ebdb1aea-33aa-4ad5-b609-793a58e07d36_Tailored_2_Logo_Wordmar.png" data-mid="187921512" border="0" src="https://freight.cargo.site/w/1000/i/706ef9e684ea5ae4036b6d1a97805db51d0bd2e173d5d69032817b0e4fa766af/ebdb1aea-33aa-4ad5-b609-793a58e07d36_Tailored_2_Logo_Wordmar.png" /> <img width="1222" height="916" width_o="1222" height_o="916" data-src="https://freight.cargo.site/t/original/i/789e6603edba118eff36e126fd7410c206787277736f2ba9e2360debcaf4d960/ada41fcc-2028-4146-8c35-176a16a856fb_Tailored_16_Content_Bon.png" data-mid="187921509" border="0" src="https://freight.cargo.site/w/1000/i/789e6603edba118eff36e126fd7410c206787277736f2ba9e2360debcaf4d960/ada41fcc-2028-4146-8c35-176a16a856fb_Tailored_16_Content_Bon.png" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d092e952df5c8e95d9a85f576cdc14825db02660b6994ce44ff7722ba07a970e/seven.gif" data-mid="187921521" border="0" src="https://freight.cargo.site/w/1000/i/d092e952df5c8e95d9a85f576cdc14825db02660b6994ce44ff7722ba07a970e/seven.gif" /><img width="960" height="720" width_o="960" height_o="720" data-src="https://freight.cargo.site/t/original/i/80ca695c39f9217976b2b29b25afed7701eb1a7d94b9e85b6d7e01697a1bb32f/1848241242.gif" data-mid="187921518" border="0" 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src="https://freight.cargo.site/w/1000/i/fca94f4a02666804507e1707e565c3f80f7d0791df12853cc16d3a65b4ac08eb/47b03164-c5f6-45a4-8de4-b6c6c09e2015_Tailored_14_Content_Del.png" /><img width="8192" height="4608" width_o="8192" height_o="4608" data-src="https://freight.cargo.site/t/original/i/56c623aa0646d617d73e9d7912aa2fb23cad2edc9e05e24068d67b26d5d5220c/Tailored_Ingredients_Illustration.png" data-mid="202842217" border="0" src="https://freight.cargo.site/w/1000/i/56c623aa0646d617d73e9d7912aa2fb23cad2edc9e05e24068d67b26d5d5220c/Tailored_Ingredients_Illustration.png" /><img width="1240" height="1080" width_o="1240" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d283f0ba068603dc47fcd3983a50dbc0ef80ccefe8f296f558839be5f05823ae/1848370849.gif" data-mid="242635341" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/d283f0ba068603dc47fcd3983a50dbc0ef80ccefe8f296f558839be5f05823ae/1848370849.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8afdb5d5ae90851d4d117c14e5cf9b89bbb6807e266f563c28b129902905af51/1848240585.gif" data-mid="187921517" border="0" src="https://freight.cargo.site/w/1000/i/8afdb5d5ae90851d4d117c14e5cf9b89bbb6807e266f563c28b129902905af51/1848240585.gif" /> <img width="1220" height="1220" width_o="1220" height_o="1220" data-src="https://freight.cargo.site/t/original/i/721d4c4f86ed500063c90e54bec87d001424e733b38e87589fe5c69019855b8e/64b62c56-8cb9-4af1-9c01-c1c2c7e06128_Tailored_11_Packaging_S.png" data-mid="187921506" border="0" src="https://freight.cargo.site/w/1000/i/721d4c4f86ed500063c90e54bec87d001424e733b38e87589fe5c69019855b8e/64b62c56-8cb9-4af1-9c01-c1c2c7e06128_Tailored_11_Packaging_S.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/f390600d98faee09f4d34335266e25473fbf7b4611a80ddae653f08a00b18f58/118.png" data-mid="187921603" border="0" src="https://freight.cargo.site/w/1000/i/f390600d98faee09f4d34335266e25473fbf7b4611a80ddae653f08a00b18f58/118.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/a2ce3a7678b4f5668c3bcefcf0653282d1c94f0ef47039789826af718d4dfde4/120.png" data-mid="187921601" border="0" src="https://freight.cargo.site/w/1000/i/a2ce3a7678b4f5668c3bcefcf0653282d1c94f0ef47039789826af718d4dfde4/120.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/fc43844665e904a2ccb54cdac8688efec08d9abdf75337585b423a767b0b7ff3/119.png" data-mid="187921602" border="0" src="https://freight.cargo.site/w/1000/i/fc43844665e904a2ccb54cdac8688efec08d9abdf75337585b423a767b0b7ff3/119.png" /> A. Tone of Voice <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/f9f738f58adaad4c207f7508e57f28d13b9cb94719d5da0222e272ce560eb689/53.png" data-mid="187921547" border="0" src="https://freight.cargo.site/w/1000/i/f9f738f58adaad4c207f7508e57f28d13b9cb94719d5da0222e272ce560eb689/53.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/c6b51c9e443ab3d5d5ae344688ad161a3d7ab0ea67ff8666861c5f0212b5458a/52.png" data-mid="187921545" border="0" src="https://freight.cargo.site/w/1000/i/c6b51c9e443ab3d5d5ae344688ad161a3d7ab0ea67ff8666861c5f0212b5458a/52.png" /> B. Design LibraryWe built a comprehensive digital design system that includes guidelines for components and patterns. This design system serves as a toolkit for our client to effectively express their digital identity. <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/ca1c7880b3ac34f9e332201f28b5c061512d9bd2982830118b47ce5fd2278645/A.png" data-mid="187921543" border="0" src="https://freight.cargo.site/w/1000/i/ca1c7880b3ac34f9e332201f28b5c061512d9bd2982830118b47ce5fd2278645/A.png" /> <img width="4600" height="2412" width_o="4600" height_o="2412" data-src="https://freight.cargo.site/t/original/i/c9036955159db44a2f376b55245f25ab09450a6e613a3109b17cd83dbec25d1e/Group-115.png" data-mid="187921542" border="0" src="https://freight.cargo.site/w/1000/i/c9036955159db44a2f376b55245f25ab09450a6e613a3109b17cd83dbec25d1e/Group-115.png" /> <img width="4600" height="2412" width_o="4600" height_o="2412" data-src="https://freight.cargo.site/t/original/i/8cbecf741be8541656a6ad251d0774fcb451d3d5166f8c5db09f93e412edcf8e/Group-100.png" data-mid="187921540" 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height="2412" width_o="4600" height_o="2412" data-src="https://freight.cargo.site/t/original/i/edbfdad02bf8c1d3d85bafea426e6c02ab7810aa2a1a180018b096292cde19fd/Group-106.png" data-mid="187921531" border="0" src="https://freight.cargo.site/w/1000/i/edbfdad02bf8c1d3d85bafea426e6c02ab7810aa2a1a180018b096292cde19fd/Group-106.png" /><img width="4600" height="2412" width_o="4600" height_o="2412" data-src="https://freight.cargo.site/t/original/i/d16d44f874da6603b72e42ed492b65c9d4437ef1e5b3b82dd870db2d91425a03/Group-107.png" data-mid="187921536" border="0" src="https://freight.cargo.site/w/1000/i/d16d44f874da6603b72e42ed492b65c9d4437ef1e5b3b82dd870db2d91425a03/Group-107.png" /> <img width="4600" height="2412" width_o="4600" height_o="2412" data-src="https://freight.cargo.site/t/original/i/c35866afcdd1c689d4a9f038955567c67fe9ecfd5cfc2ef659e135cf2699e8ed/Group-111.png" data-mid="187921533" border="0" src="https://freight.cargo.site/w/1000/i/c35866afcdd1c689d4a9f038955567c67fe9ecfd5cfc2ef659e135cf2699e8ed/Group-111.png" /><img width="4600" height="2412" width_o="4600" height_o="2412" data-src="https://freight.cargo.site/t/original/i/ccaadfb4ac1e99befb5838c1938c5bb7cc182010e5aa86e2c94b35e451334003/Group-110.png" data-mid="187921532" border="0" src="https://freight.cargo.site/w/1000/i/ccaadfb4ac1e99befb5838c1938c5bb7cc182010e5aa86e2c94b35e451334003/Group-110.png" /><img width="4610" height="2412" width_o="4610" height_o="2412" data-src="https://freight.cargo.site/t/original/i/eaa3aed29187388ba3a9860c2d2e8fc9a4ea5d74dffef836a16403d3be6642ea/Group-112.png" data-mid="187921528" border="0" src="https://freight.cargo.site/w/1000/i/eaa3aed29187388ba3a9860c2d2e8fc9a4ea5d74dffef836a16403d3be6642ea/Group-112.png" /><img width="4610" height="2412" width_o="4610" height_o="2412" data-src="https://freight.cargo.site/t/original/i/ec44ca04633723c5efb46c19f218877af71c80925b19fdd1d7ea063030a4b611/Group-113.png" data-mid="187921526" border="0" src="https://freight.cargo.site/w/1000/i/ec44ca04633723c5efb46c19f218877af71c80925b19fdd1d7ea063030a4b611/Group-113.png" /><img width="4610" height="2412" width_o="4610" height_o="2412" data-src="https://freight.cargo.site/t/original/i/d043db7f0588aa28115b439ed58efc85bf0e195ad7dc3ebcef58216851b35507/Group-114.png" data-mid="187921527" border="0" src="https://freight.cargo.site/w/1000/i/d043db7f0588aa28115b439ed58efc85bf0e195ad7dc3ebcef58216851b35507/Group-114.png" /> C. Sitemapping + WireframingOur client needed an e-commerce platform to sell their product and communicate their identity and values as a brand.&nbsp;A key interactive feature was a quiz, allowing customers to create custom profiles for their dogs. This information was then used to produce a bespoke kibble blend tailored to individual pet needs. <img width="5000" height="2636" width_o="5000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/3ddc4100f2066a8ffe853de0818a18f1554629572759a6afbe3387460400784e/54.png" data-mid="187921554" border="0" src="https://freight.cargo.site/w/1000/i/3ddc4100f2066a8ffe853de0818a18f1554629572759a6afbe3387460400784e/54.png" /> <img width="5000" height="2636" width_o="5000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/311c9dc4050aa3eb2ccc34e3559aef2f1e18b6b176040959182e788e755e1939/55.png" data-mid="187921608" border="0" src="https://freight.cargo.site/w/1000/i/311c9dc4050aa3eb2ccc34e3559aef2f1e18b6b176040959182e788e755e1939/55.png" /> <img width="5000" height="2636" width_o="5000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/91915cf0058d36596dde3ae45eaa192672d7ba087afb34f989b640455b5b2e82/108.png" data-mid="187921558" border="0" src="https://freight.cargo.site/w/1000/i/91915cf0058d36596dde3ae45eaa192672d7ba087afb34f989b640455b5b2e82/108.png" /> <img width="5000" height="2636" width_o="5000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/ffbee8c41bf09307ddf8341f13b76bb52519b2df0ff4b11085423892f68d3bb2/109.png" data-mid="187921557" border="0" src="https://freight.cargo.site/w/1000/i/ffbee8c41bf09307ddf8341f13b76bb52519b2df0ff4b11085423892f68d3bb2/109.png" /> <img width="5000" height="2636" width_o="5000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/e4f0f317caf4cc99089f861f015a882d978ba26aca2f4c33ee542a7d6cd1ca3f/110.png" data-mid="187921556" border="0" src="https://freight.cargo.site/w/1000/i/e4f0f317caf4cc99089f861f015a882d978ba26aca2f4c33ee542a7d6cd1ca3f/110.png" /> <img width="5000" height="2636" width_o="5000" height_o="2636" data-src="https://freight.cargo.site/t/original/i/a736eb8ba07b1e1766263721d0018ee99695d5c04895559ea5cd6a8297717cc2/111.png" data-mid="187921555" border="0" src="https://freight.cargo.site/w/1000/i/a736eb8ba07b1e1766263721d0018ee99695d5c04895559ea5cd6a8297717cc2/111.png" /> D. Main Touchpoint: “Tailored Quiz”One of the main touchpoints for the client's site was to provide users with a quiz that generates personalized dog kibble based on their responses. <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/34e369f9457a38c3f6a1604123a1ea6762cc9682b4e36e05780417073b0dffba/115.png" data-mid="187921605" border="0" src="https://freight.cargo.site/w/1000/i/34e369f9457a38c3f6a1604123a1ea6762cc9682b4e36e05780417073b0dffba/115.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/f390600d98faee09f4d34335266e25473fbf7b4611a80ddae653f08a00b18f58/118.png" data-mid="187921603" border="0" src="https://freight.cargo.site/w/1000/i/f390600d98faee09f4d34335266e25473fbf7b4611a80ddae653f08a00b18f58/118.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/fc43844665e904a2ccb54cdac8688efec08d9abdf75337585b423a767b0b7ff3/119.png" data-mid="187921602" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fc43844665e904a2ccb54cdac8688efec08d9abdf75337585b423a767b0b7ff3/119.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/a2ce3a7678b4f5668c3bcefcf0653282d1c94f0ef47039789826af718d4dfde4/120.png" data-mid="187921601" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a2ce3a7678b4f5668c3bcefcf0653282d1c94f0ef47039789826af718d4dfde4/120.png" /> E. Explorations: Tailored Quiz <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/ea09b9eb7eaeab96e188e601d55aa8b77e120e6f126db4477511cecce9835277/121.png" data-mid="187921604" border="0" src="https://freight.cargo.site/w/1000/i/ea09b9eb7eaeab96e188e601d55aa8b77e120e6f126db4477511cecce9835277/121.png" /> F. OutcomesTailored successfully launched at the beginning of 2020 to favorable reviews. The site received positive feedback for its fast and efficient process and easy navigation.&nbsp; <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/ac90f3b53ea0cbae328f5e3bc9952727f6a39932e71da69ac6f41a66de62bd61/86.png" data-mid="187921606" border="0" src="https://freight.cargo.site/w/1000/i/ac90f3b53ea0cbae328f5e3bc9952727f6a39932e71da69ac6f41a66de62bd61/86.png" /><img width="2480" height="1860" width_o="2480" height_o="1860" data-src="https://freight.cargo.site/t/original/i/9785a04320d09294f7ae983d1234528c73dd18a3e4dcfc7e587aa781ef3376d5/04a37822-365c-41cb-ae2a-62d6e64558b2_Tailored_1_Hero.png" data-mid="187921502" border="0" src="https://freight.cargo.site/w/1000/i/9785a04320d09294f7ae983d1234528c73dd18a3e4dcfc7e587aa781ef3376d5/04a37822-365c-41cb-ae2a-62d6e64558b2_Tailored_1_Hero.png" /> https://alexkim.design/Fellow-Male-Fertility Mon, 14 Aug 2023 17:52:40 +0000 Alex Kim Design https://alexkim.design/Fellow-Male-Fertility Fellow&nbsp;Rethinking the future of male fertility treatments BriefFellow aims to revolutionize fertility testing by offering an at-home, mail-in kit that makes the process more accessible. We understand that conversations around fertility can be awkward or intimidating, so our goal was to create a digital experience that communicates confidence, trust, and ease.SolutionWhen it came to designing the site, our main goal was to create an experience where users would feel empowered, in control, and at ease while navigating through the digital platform. We wanted to establish trust and confidence by prominently showcasing the fertility kit, the company's scientific foundation, and a comprehensive blog featuring resources and conversations on male fertility. By providing these touchpoints, we aimed to enable users to take charge of their own journey. With Fellow, we aimed to eliminate the discomfort of awkward discussions and the barriers of inaccessibility that may have existed in the past. &nbsp; Client.................FellowAgency..............Red AntlerRole...................Digital DesignerTeam.................Saul Fougnier (Design Director), Liz Juusola (Strategy Director), Dan Crawford, Dan Zafian (Brand Design), Gus Esselstyn (Strategist)Field..................Design Systems, UX/UI DesignDate...................August-October 2019 <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/2444d12d01ff1bbdf7ef2ef7b794a0c950a6f4733a7802607e69d5a76c242b01/Cover.png" data-mid="187921784" border="0" src="https://freight.cargo.site/w/1000/i/2444d12d01ff1bbdf7ef2ef7b794a0c950a6f4733a7802607e69d5a76c242b01/Cover.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/f0f7e3048bfc632686f1b923bf387db175bdea065b651d5bd99bc30f85363760/2.png" data-mid="187921786" border="0" src="https://freight.cargo.site/w/1000/i/f0f7e3048bfc632686f1b923bf387db175bdea065b651d5bd99bc30f85363760/2.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/dbc71c4749edbe21e1305ab57ba88a94edaf0793d6adb1a47a507bffd0217d72/5.png" data-mid="187921788" border="0" src="https://freight.cargo.site/w/1000/i/dbc71c4749edbe21e1305ab57ba88a94edaf0793d6adb1a47a507bffd0217d72/5.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/37ab9c984045b0df9a882a0be0eee0195b31faf7d420f7d3381640987a773e79/01.png" data-mid="187921785" border="0" src="https://freight.cargo.site/w/1000/i/37ab9c984045b0df9a882a0be0eee0195b31faf7d420f7d3381640987a773e79/01.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/d14452f1290474df78144b927e582105b844e865879dbe455c9ba2057de64732/3.png" data-mid="187921787" border="0" src="https://freight.cargo.site/w/1000/i/d14452f1290474df78144b927e582105b844e865879dbe455c9ba2057de64732/3.png" /> A. Tone of voice<img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/b184d41cbde1dde651dbf8987b178c36d94f0db629e26faee4cc20f953c1e2c5/29.png" data-mid="187921806" border="0" src="https://freight.cargo.site/w/1000/i/b184d41cbde1dde651dbf8987b178c36d94f0db629e26faee4cc20f953c1e2c5/29.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/80a391aacb043513879f09eccb0cdee9af28d01016a6d6b8be2293a6f51fb201/24.png" data-mid="187921807" border="0" src="https://freight.cargo.site/w/1000/i/80a391aacb043513879f09eccb0cdee9af28d01016a6d6b8be2293a6f51fb201/24.png" /> B. Design Library&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ba4a6550a2b74c1cdeb86fb8cc964d6c5c1201526ee0e53074b928a786e9da3/Fellow-Exports.001.png" data-mid="187921751" border="0" src="https://freight.cargo.site/w/1000/i/7ba4a6550a2b74c1cdeb86fb8cc964d6c5c1201526ee0e53074b928a786e9da3/Fellow-Exports.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c1429dd328b036d59c3f45059fbc069a74a749752fc8f5379a853cb1edf6aae1/Fellow-Exports.002.png" data-mid="187921752" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c1429dd328b036d59c3f45059fbc069a74a749752fc8f5379a853cb1edf6aae1/Fellow-Exports.002.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3826511cbed055d9f9d65bd5cf62f292e77089e08ee3c6a2ba00846f8c861416/Fellow-Exports.003.png" data-mid="187921753" border="0" src="https://freight.cargo.site/w/1000/i/3826511cbed055d9f9d65bd5cf62f292e77089e08ee3c6a2ba00846f8c861416/Fellow-Exports.003.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/76f1f65a4f311cf6486862019edab89cd95b24cc9d41b2e11acaaec21a4c5a53/Fellow-Exports.004.png" data-mid="187921754" border="0" src="https://freight.cargo.site/w/1000/i/76f1f65a4f311cf6486862019edab89cd95b24cc9d41b2e11acaaec21a4c5a53/Fellow-Exports.004.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0d7e1613e6fa25b9b4013b93ee0ca43fa854f596872e0f281559e8ff856ae685/Fellow-Exports.005.png" data-mid="187921755" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0d7e1613e6fa25b9b4013b93ee0ca43fa854f596872e0f281559e8ff856ae685/Fellow-Exports.005.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/633ca766583df0d5f7746d591336bdf0a33499e3e937717c9ab33cd698fd48b2/Fellow-Exports.006.png" data-mid="187921756" border="0" src="https://freight.cargo.site/w/1000/i/633ca766583df0d5f7746d591336bdf0a33499e3e937717c9ab33cd698fd48b2/Fellow-Exports.006.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5958aa7c5377fe98027b14f1df806fc25a4535e5fd9cbda183c41d5f761eac6d/Fellow-Exports.007.png" data-mid="187921757" border="0" src="https://freight.cargo.site/w/1000/i/5958aa7c5377fe98027b14f1df806fc25a4535e5fd9cbda183c41d5f761eac6d/Fellow-Exports.007.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7e6ef21e661f77ef083f4ef853d58be2961bb3807bf9b8c6bf9d247855199f92/Fellow-Exports.008.png" data-mid="187921758" border="0" src="https://freight.cargo.site/w/1000/i/7e6ef21e661f77ef083f4ef853d58be2961bb3807bf9b8c6bf9d247855199f92/Fellow-Exports.008.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9e7c251eb0afc32ac449523615809d5a2aee0e18c264a7d891991999fce5b4bb/Fellow-Exports.009.png" data-mid="187921759" border="0" src="https://freight.cargo.site/w/1000/i/9e7c251eb0afc32ac449523615809d5a2aee0e18c264a7d891991999fce5b4bb/Fellow-Exports.009.png" />C. Main Touchpoint: “The Swim,” Fellow Blogsite <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/fd379d49a46053a4dfc8af5b4d0cb13d5f056ce5fd4b50c76f9f6a4ebf539875/31.png" data-mid="187921815" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fd379d49a46053a4dfc8af5b4d0cb13d5f056ce5fd4b50c76f9f6a4ebf539875/31.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/47892c784607b0d48dee8c17aef683b5e3b7b53c4888943e02f7593b2aa9a80e/35.png" data-mid="187921813" border="0" src="https://freight.cargo.site/w/1000/i/47892c784607b0d48dee8c17aef683b5e3b7b53c4888943e02f7593b2aa9a80e/35.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/bc9b647da0e101f557da5e62d040f3e2ead59bdb1ca48801b9d41a943a0e8d4c/34.png" data-mid="187921821" border="0" src="https://freight.cargo.site/w/1000/i/bc9b647da0e101f557da5e62d040f3e2ead59bdb1ca48801b9d41a943a0e8d4c/34.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/20044ae1d4cb315b7ded25687a022be386b25604a1115b0ed08adbfc59b5809b/37.png" data-mid="187921822" border="0" src="https://freight.cargo.site/w/1000/i/20044ae1d4cb315b7ded25687a022be386b25604a1115b0ed08adbfc59b5809b/37.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/21d9740a48ca6ef856694d20fd96d57fe02625d57392e6556997cfeb9df1b462/32.png" data-mid="187921826" border="0" src="https://freight.cargo.site/w/1000/i/21d9740a48ca6ef856694d20fd96d57fe02625d57392e6556997cfeb9df1b462/32.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/075327c995bae68193777f8163fef47abd81d73a8e3b9adf8682209e7047c04c/36.png" data-mid="187921812" border="0" src="https://freight.cargo.site/w/1000/i/075327c995bae68193777f8163fef47abd81d73a8e3b9adf8682209e7047c04c/36.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/8624980801885a707ce9a1a189e71d1b65ce7ce7a97b281f20ffc1c010acb390/40.png" data-mid="187921823" border="0" src="https://freight.cargo.site/w/1000/i/8624980801885a707ce9a1a189e71d1b65ce7ce7a97b281f20ffc1c010acb390/40.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/a964ba2c8d76bed658ea1fdfc2377b75cae511126e4a7d73352045cc1f72cf42/41.png" data-mid="187921824" border="0" src="https://freight.cargo.site/w/1000/i/a964ba2c8d76bed658ea1fdfc2377b75cae511126e4a7d73352045cc1f72cf42/41.png" /> D. Main Touchpoint: “Sperm 101,” Fellow Blogsite’s Hero Article <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/02c5129b9a1bd68b2e235705a863e7edf2a0c84fa69d9a7d13c64805761bf0b4/33.png" data-mid="187921825" border="0" src="https://freight.cargo.site/w/1000/i/02c5129b9a1bd68b2e235705a863e7edf2a0c84fa69d9a7d13c64805761bf0b4/33.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/0e8a887f1e7194fe7f0e2436ce7859037ed5fa76b63d48fb3eede7f2d6c6336e/27.png" data-mid="187921816" border="0" src="https://freight.cargo.site/w/1000/i/0e8a887f1e7194fe7f0e2436ce7859037ed5fa76b63d48fb3eede7f2d6c6336e/27.png" /> <img width="5000" height="9702" width_o="5000" height_o="9702" data-src="https://freight.cargo.site/t/original/i/7277dfb35bf803f3f0811e535ba6425e5f5194249f010b936ae58a23ffa6d43a/38.png" data-mid="187921819" border="0" src="https://freight.cargo.site/w/1000/i/7277dfb35bf803f3f0811e535ba6425e5f5194249f010b936ae58a23ffa6d43a/38.png" /> <img width="5000" height="9702" width_o="5000" height_o="9702" data-src="https://freight.cargo.site/t/original/i/93cf80b7d4a8c6efbfdb907445cb407c47e9474adb61581de39f31b4e8b5cf80/39.png" data-mid="187921820" border="0" src="https://freight.cargo.site/w/1000/i/93cf80b7d4a8c6efbfdb907445cb407c47e9474adb61581de39f31b4e8b5cf80/39.png" /> E. Explorations <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5f6ef9e35631c1d6985b87af198d7058cf2f8fd8281e21140256d56de1ac12fd/Fellow-Exports.033.png" data-mid="187921783" border="0" src="https://freight.cargo.site/w/1000/i/5f6ef9e35631c1d6985b87af198d7058cf2f8fd8281e21140256d56de1ac12fd/Fellow-Exports.033.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/51d14d1e1c0f918fad0eb11395770c45536dd621d0a0e54a15ae88ef5770bd6e/43.png" data-mid="187921829" border="0" src="https://freight.cargo.site/w/1000/i/51d14d1e1c0f918fad0eb11395770c45536dd621d0a0e54a15ae88ef5770bd6e/43.png" /> F. Outcomes Fellow successfully launched at the beginning of 2020 to favorable reviews. The site received positive feedback for its fast and efficient process and easy navigation. <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/6741565de9d127921c52264ec654660735c818a5ff86695a0f986b2ffdd64a6d/45.png" data-mid="187921830" border="0" src="https://freight.cargo.site/w/1000/i/6741565de9d127921c52264ec654660735c818a5ff86695a0f986b2ffdd64a6d/45.png" /><img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/90fa20b679d8241bfe8ad986e55cecd2ec8171bd5fb0dae9ac31324e9abdd661/46.png" data-mid="187921833" border="0" src="https://freight.cargo.site/w/1000/i/90fa20b679d8241bfe8ad986e55cecd2ec8171bd5fb0dae9ac31324e9abdd661/46.png" /> <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/6baf93b732cef9222fa24a97b14a7878cef5023c900c1bae81a65a20dc6de348/47.png" data-mid="187921834" border="0" src="https://freight.cargo.site/w/1000/i/6baf93b732cef9222fa24a97b14a7878cef5023c900c1bae81a65a20dc6de348/47.png" /> https://alexkim.design/League-of-Legends Mon, 14 Aug 2023 17:52:45 +0000 Alex Kim Design https://alexkim.design/League-of-Legends League of Legends&nbsp;New Player Platform: Champion Finder Tool Brief&nbsp; Riot Games approached Work &amp; Co in 2018 to create an updated brand system for its game, League of Legends. The client was looking to refresh its current gaming platform while coming up with ways to recruit and retain new players through its digital platform.&nbsp; We worked closely with our client to come up with concepts designed to improve the new player journey. We came up with several touchpoints to increase user engagement, such as The Champion Pass and Champion Finder Tool. For more details, please contact me for the Keynote presentation! Client.................Riot Games, League of Legends Agency..............Work &amp; Co.Role...................Design InternTeam..................Jon Jackson (Partner), Juliana Gaiba and Leandro Brasil (Design Leads) Field...................User Research, UX/UI Design,&nbsp;Prototyping, Design Systems Date...................June-August 2018 <img width="840" height="520" width_o="840" height_o="520" data-src="https://freight.cargo.site/t/original/i/06a73c8b6a0235cfc66d4a68310d7888f5749d19a46f3fbb5fb1397a882fba82/Lol_Champion_Finder2-ezgif.com-optimize-2.gif" data-mid="209166153" border="0" src="https://freight.cargo.site/w/840/i/06a73c8b6a0235cfc66d4a68310d7888f5749d19a46f3fbb5fb1397a882fba82/Lol_Champion_Finder2-ezgif.com-optimize-2.gif" /> A. Research I worked closely with the UX Design Lead, Juliana, in researching player experiences and identifying key issues. We gathered three major insights from our user interviews, which were instrumental in informing the creation of our touchpoints, such as the Champion Finder Tool: <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/02ceb95169429892c05a341f0a8bd752f5a22ad77c4949dd86d5e94e5691186c/Alex-Kim_Portfolio_Keynote_2024-Shared.008.png" data-mid="209153406" border="0" src="https://freight.cargo.site/w/1000/i/02ceb95169429892c05a341f0a8bd752f5a22ad77c4949dd86d5e94e5691186c/Alex-Kim_Portfolio_Keynote_2024-Shared.008.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61f6109a051a9a538f7b6ed9fc40504dff188f56404c100bb1bbed4246a547e2/Alex-Kim_Portfolio_Keynote_2024-Shared.012.png" data-mid="209153409" border="0" src="https://freight.cargo.site/w/1000/i/61f6109a051a9a538f7b6ed9fc40504dff188f56404c100bb1bbed4246a547e2/Alex-Kim_Portfolio_Keynote_2024-Shared.012.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e8b8c755a4f388c113627d6a3383598a951b0ec284d50c8f9196bcd9ddc3f3d0/Alex-Kim_Portfolio_Keynote_2024-Shared.015.png" data-mid="209153410" border="0" src="https://freight.cargo.site/w/1000/i/e8b8c755a4f388c113627d6a3383598a951b0ec284d50c8f9196bcd9ddc3f3d0/Alex-Kim_Portfolio_Keynote_2024-Shared.015.png" /> B. Champion Finder Tool (Early Prototypes) Once we identified key issues and gained an understanding of our new players and their learning and playing approaches, Juliana and I collaborated to develop three different strategies for organizing information for The Champion Finder. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/826f23ade95370b2db5ff3e7f23c178713d1b127d35c2877fa1db7d8d4dae4fe/League-of-Legends.001.jpeg" data-mid="187921879" border="0" src="https://freight.cargo.site/w/1000/i/826f23ade95370b2db5ff3e7f23c178713d1b127d35c2877fa1db7d8d4dae4fe/League-of-Legends.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/376f03e1dfd169698d635885a2756d0ffe0777167bd7f77bfa6f56d2edaf19be/League-of-Legends.002.jpeg" data-mid="187921880" border="0" src="https://freight.cargo.site/w/1000/i/376f03e1dfd169698d635885a2756d0ffe0777167bd7f77bfa6f56d2edaf19be/League-of-Legends.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cd975c8951ff35681213a8ad077501fb8820c246d3b4c400ce3bfe45349d6649/League-of-Legends.003.jpeg" data-mid="187921881" border="0" src="https://freight.cargo.site/w/1000/i/cd975c8951ff35681213a8ad077501fb8820c246d3b4c400ce3bfe45349d6649/League-of-Legends.003.jpeg" /> C. Champion Finder (Detailed Prototypes)We teamed up with Led, our Visual Design Lead, to build The Champion Finder Tool prototype. Led was crucial in creating the League of Legends' design system and the prototype's development. His rebrand efforts allowed us to turn our sketches into the successful Champion Finder Tool, resulting in four improved versions. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1b98b7c88c2b65d4618502b3892cd8ac87296358a8271d2e229b978c3297359f/Alex-Kim_Portfolio_Keynote_2024-Shared.025.png" data-mid="209160285" border="0" src="https://freight.cargo.site/w/1000/i/1b98b7c88c2b65d4618502b3892cd8ac87296358a8271d2e229b978c3297359f/Alex-Kim_Portfolio_Keynote_2024-Shared.025.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd061f51a0c29890fcb4ba24fd9fc301497827a30d2e6130071ed93df1abec23/Alex-Kim_Portfolio_Keynote_2024-Shared.026.png" data-mid="209160286" border="0" src="https://freight.cargo.site/w/1000/i/fd061f51a0c29890fcb4ba24fd9fc301497827a30d2e6130071ed93df1abec23/Alex-Kim_Portfolio_Keynote_2024-Shared.026.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4f44436103b64e831405d119a6746e8af1b839989ddb158d04fa6883998f16a7/Alex-Kim_Portfolio_Keynote_2024-Shared.001.png" data-mid="209160332" border="0" src="https://freight.cargo.site/w/1000/i/4f44436103b64e831405d119a6746e8af1b839989ddb158d04fa6883998f16a7/Alex-Kim_Portfolio_Keynote_2024-Shared.001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6155b9eebabcf72c4478267dd43db64a70d3a747332949e670615474b92303a3/Alex-Kim_Portfolio_Keynote_2024-Shared.001.png" data-mid="209160352" border="0" src="https://freight.cargo.site/w/1000/i/6155b9eebabcf72c4478267dd43db64a70d3a747332949e670615474b92303a3/Alex-Kim_Portfolio_Keynote_2024-Shared.001.png" /> D. Results and Outcomes The Champion Finder Tool, launched on both the desktop platform and website, has greatly assisted new League of Legends players. It simplifies champion exploration, enhancing user engagement and progression. Its evolved version continues to guide players and can be accessed at https://findyourchampion.wildrift.leagueoflegends.com/en-us/. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0332a817b664c9d64fe9425c1a47042cfe569d579aaf3e65ad44e1048b4ea116/Alex-Kim_Portfolio_Keynote_2024-Shared.026.png" data-mid="209160622" border="0" src="https://freight.cargo.site/w/1000/i/0332a817b664c9d64fe9425c1a47042cfe569d579aaf3e65ad44e1048b4ea116/Alex-Kim_Portfolio_Keynote_2024-Shared.026.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6504fb09c4f5b4c601e479c929e7bcfbac989d8f35e1df2be69a30c279ea6147/Alex-Kim_Portfolio_Keynote_2024-Shared.027.png" data-mid="209160624" border="0" src="https://freight.cargo.site/w/1000/i/6504fb09c4f5b4c601e479c929e7bcfbac989d8f35e1df2be69a30c279ea6147/Alex-Kim_Portfolio_Keynote_2024-Shared.027.png" /> https://alexkim.design/Marriott-Rewards-App Mon, 14 Aug 2023 17:52:49 +0000 Alex Kim Design https://alexkim.design/Marriott-Rewards-App Marriott Rewards AppMaking Marriott the leader for travel experiences. &nbsp; BriefUsing a guest-first approach, Work &amp; Co. partnered with Marriott to identify and prototype opportunities for enhancing the customer journey for its loyalty rewards program, helping Marriott cement itself as a leader in travel experiences.&nbsp; &nbsp; Client.................Marriott Agency...............Work &amp; Co.Role....................Design InternTeam..................Diego Zambrano (Partner), Dooeol Lee (Design Lead)Field...................User Research, UX/UI Design, Design SystemsDate...................June-August 2018 A. Pre-Arrival&nbsp; <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ec42a952cf6f2e8d9395e994483da856e552f11e756dc6652ac69bfeed0b6aa0/Business-Arrival-1.png" data-mid="187921897" border="0" src="https://freight.cargo.site/w/1000/i/ec42a952cf6f2e8d9395e994483da856e552f11e756dc6652ac69bfeed0b6aa0/Business-Arrival-1.png" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/85d9ecfb1593b76192065799d87a2780b9d5b9694120dae56314ff881d5ed8cb/Business-Arrival-2.png" data-mid="187921893" border="0" src="https://freight.cargo.site/w/1000/i/85d9ecfb1593b76192065799d87a2780b9d5b9694120dae56314ff881d5ed8cb/Business-Arrival-2.png" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/de98a61b320c99d90fd75e38b18ae6523ed9aa68728c1a521d6b769504cbe5d1/Business-Arrival-3.png" data-mid="187921895" border="0" src="https://freight.cargo.site/w/1000/i/de98a61b320c99d90fd75e38b18ae6523ed9aa68728c1a521d6b769504cbe5d1/Business-Arrival-3.png" /> B. In-Room Experience <img width="5000" height="2812" width_o="5000" height_o="2812" data-src="https://freight.cargo.site/t/original/i/251497a1b292cd5b30f9fd01f69ed9c784e3d45b9a1dab82074f6cd32bf6e044/Business--In-room-Platinum-3.png" data-mid="187921892" border="0" src="https://freight.cargo.site/w/1000/i/251497a1b292cd5b30f9fd01f69ed9c784e3d45b9a1dab82074f6cd32bf6e044/Business--In-room-Platinum-3.png" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ce840007fccc3fb10a58fa6320253e9e657f02fc1009230c2573a645cc40e621/Business--In-room-Platinum-2.png" data-mid="187921890" border="0" src="https://freight.cargo.site/w/1000/i/ce840007fccc3fb10a58fa6320253e9e657f02fc1009230c2573a645cc40e621/Business--In-room-Platinum-2.png" /> <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/2ad414d55082e03b2e66545417a235c3f842b44f5bd0abda78ba9a54f2833f2d/Business--In-room-Platinum-1.png" data-mid="187921891" border="0" src="https://freight.cargo.site/w/1000/i/2ad414d55082e03b2e66545417a235c3f842b44f5bd0abda78ba9a54f2833f2d/Business--In-room-Platinum-1.png" /> C. Upgrade Features <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ae1830528d0d71851910a60a41390749a4aa7f869b1c4aee19731c04ffcd04bf/Business-Pre-Stay-Platinum.png" data-mid="187921889" border="0" src="https://freight.cargo.site/w/1000/i/ae1830528d0d71851910a60a41390749a4aa7f869b1c4aee19731c04ffcd04bf/Business-Pre-Stay-Platinum.png" /> D.&nbsp; Restaurant/Bar Reservations <img width="5000" height="3000" width_o="5000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/61a52d5b6699083b04d973c00f532ad23b3be97e607d96f1168f82d36bb164b6/Family-Flow.png" data-mid="187921888" border="0" src="https://freight.cargo.site/w/1000/i/61a52d5b6699083b04d973c00f532ad23b3be97e607d96f1168f82d36bb164b6/Family-Flow.png" /> https://alexkim.design/Zaum-Feed-Your-Seoul-1 Mon, 14 Aug 2023 17:52:53 +0000 Alex Kim Design https://alexkim.design/Zaum-Feed-Your-Seoul-1 ZaumFeed Your Seoul Brief Develop a visual identity for a restaurant concept called “Zaum.” Zaum is an experimental language concept developed by the Russian futurist poet, Aleksei Kruchenykh. The word itself a combination of the prefix “za,” meaning “beyond,” and the noun “um,” meaning “the mind” and can be translated as “transreason,” or “beyondsense.” ConceptZaum is a vices and virtues bakery in Seoul, South Korea. The idea came from Korea’s identity as a Protestant nation. Despite Korea’s religious foundation, we often judge those who fail to adhere to societal standards, resulting in high suicide rates and plastic surgery procedures. Zaum offers two sections: vices and virtues. The vices section offers unhealthy, yet tempting, options, whereas the virtues section has healthy, nutritious selections. The idea was to present the dichotomy that exists in Korean culture and to provide an honest reflection of its people—Christian by name, but not by nature.Client..............Student project at UT Austin Role................Designer, Art DirectorInstructor.......Jason Wilkins Field................Art Direction, Branding, Visual Identity System Date................February 2018 <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/328edecce9cf28222ed94efaf3bfd59e5fe01cb61a38b846eb5a614e994c06cb/1-1.jpg" data-mid="187921943" border="0" src="https://freight.cargo.site/w/1000/i/328edecce9cf28222ed94efaf3bfd59e5fe01cb61a38b846eb5a614e994c06cb/1-1.jpg" /><img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/6ad1d46db49472ff8a6650b84595926d3528f9081bd83566d1716959e041efbf/2-1.jpg" data-mid="187921944" border="0" src="https://freight.cargo.site/w/1000/i/6ad1d46db49472ff8a6650b84595926d3528f9081bd83566d1716959e041efbf/2-1.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/87422ce3495234628a90d3c07db215ed7b9cae81fa9a9d89275bb3f780ffe928/zaum-thmb-1-2.png" data-mid="187921971" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/87422ce3495234628a90d3c07db215ed7b9cae81fa9a9d89275bb3f780ffe928/zaum-thmb-1-2.png" />A. Imagery <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/0d55117fa039d00ba3807473aa45a02846faadbcc086d9bf1da27e009d3f9eeb/4-1-2.jpg" data-mid="187921972" border="0" src="https://freight.cargo.site/w/1000/i/0d55117fa039d00ba3807473aa45a02846faadbcc086d9bf1da27e009d3f9eeb/4-1-2.jpg" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/d068bb8a4efebc09f8a50c19f5775fb9320bd6677c846303533a31ccde22a50c/6-1-2.jpg" data-mid="187921973" border="0" src="https://freight.cargo.site/w/1000/i/d068bb8a4efebc09f8a50c19f5775fb9320bd6677c846303533a31ccde22a50c/6-1-2.jpg" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/1370d385f25b9121868167440063cda7d42b915f28a1451d665da11e014ea8c1/5-1-2.jpg" data-mid="187921974" border="0" src="https://freight.cargo.site/w/1000/i/1370d385f25b9121868167440063cda7d42b915f28a1451d665da11e014ea8c1/5-1-2.jpg" /><img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/e775c3aefe453eb5e2f479e5e20318f516e55f6883adf7a4995cee4b15c8bd08/image-62917.png" data-mid="242635596" border="0" src="https://freight.cargo.site/w/1000/i/e775c3aefe453eb5e2f479e5e20318f516e55f6883adf7a4995cee4b15c8bd08/image-62917.png" />B. Logo Anatomy <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7ee05b3860e789dbf11822d73877b2929ac3c80c6df00f5c0d0e94ed0c93b27f/3-1.jpg" data-mid="187921950" border="0" src="https://freight.cargo.site/w/1000/i/7ee05b3860e789dbf11822d73877b2929ac3c80c6df00f5c0d0e94ed0c93b27f/3-1.jpg" /> C. Vices and Virtues SystemVices (unhealthier options) are represented by a downwards triangle, whereas virtues (healthier options) are represented by an upwards triangle. The triangles come from the diamond in the main symbol. <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/f38b428aedafb13b3d5a3b2b64664671944f7f9726561ab349bdf839051ee3a9/vice-food-placards.png" data-mid="187921981" border="0" src="https://freight.cargo.site/w/1000/i/f38b428aedafb13b3d5a3b2b64664671944f7f9726561ab349bdf839051ee3a9/vice-food-placards.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/50b297b63afdb01589b0f7307da9c23b90467864e85636118f835c0eef16ce25/zaum-menu.png" data-mid="187921985" border="0" src="https://freight.cargo.site/w/1000/i/50b297b63afdb01589b0f7307da9c23b90467864e85636118f835c0eef16ce25/zaum-menu.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/450f4ab18a6b52ac75ce3407ccb9a0d626842ba5c7990a5d5e958310f7744694/9-1.jpg" data-mid="187921955" border="0" src="https://freight.cargo.site/w/1000/i/450f4ab18a6b52ac75ce3407ccb9a0d626842ba5c7990a5d5e958310f7744694/9-1.jpg" /> D. Neutral (not vice or virtue):&nbsp; Items, such as gift cards, check presentations, and coasters, are expressed through ambiguous imagery as they don’t fall under the vice or virtue system.<img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/711ba71bed93aee0bf38aadef19a3f0a965ad290c3101d1b5e1a2558ba781fb1/13-1-2.jpg" data-mid="187921978" border="0" src="https://freight.cargo.site/w/1000/i/711ba71bed93aee0bf38aadef19a3f0a965ad290c3101d1b5e1a2558ba781fb1/13-1-2.jpg" /> E. Space Wayfinding and interior&nbsp; <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/df62abb982b158cf7244dd1c2c59720e21f969f4024c8ee4e806ec5552a4d1a1/15-1.jpg" data-mid="187921959" border="0" src="https://freight.cargo.site/w/1000/i/df62abb982b158cf7244dd1c2c59720e21f969f4024c8ee4e806ec5552a4d1a1/15-1.jpg" /><img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a43cd8389535d60b8929a1960aa85cf8d1d493b8ec39b95448aae1407e7e4cc8/16-1-3.jpg" data-mid="187921980" border="0" src="https://freight.cargo.site/w/1000/i/a43cd8389535d60b8929a1960aa85cf8d1d493b8ec39b95448aae1407e7e4cc8/16-1-3.jpg" /> https://alexkim.design/Taste-Diplomacy-through-Food Mon, 14 Aug 2023 17:52:56 +0000 Alex Kim Design https://alexkim.design/Taste-Diplomacy-through-Food TasteDiplomacy through Food Brief While the world changes at a rapid pace, diplomacy is still rooted in the past. In order to remain relevant, diplomats must adopt new strategies. A way in which the U.S. can redefine its stance on diplomacy is by forming a bridge between food and culture. By forging diplomacy through food, the U.S. can provide a foundation from which ideas and relationships can be sown. ConceptTaste emphasizes a softer side of foreign relations, promoting culture and education through nonpartisan means. By providing a series of photographs, historical narratives, and recipes, Taste aims to humanize the cultures of countries the United States is often at odds with—specifically Russia, North Korea and China—through the form of cookbooks designed as diplomatic briefs.&nbsp;Client.............Student project at UT Austin Role...............Designer, Art DirectorProfessor......Jason WilkinsField...............Art Direction, Branding, Design System, Photography A. Taste Books <img width="1240" height="802" width_o="1240" height_o="802" data-src="https://freight.cargo.site/t/original/i/a75405ec2cbb1932a542bbab059e0b58b0a8c2380bf0e9af820dade3285f6be1/china-1.png" data-mid="187921994" border="0" src="https://freight.cargo.site/w/1000/i/a75405ec2cbb1932a542bbab059e0b58b0a8c2380bf0e9af820dade3285f6be1/china-1.png" /> <img width="1240" height="802" width_o="1240" height_o="802" data-src="https://freight.cargo.site/t/original/i/b1d0e1d0bde1066150d21e11cd2013b8a3e564ec2efd7080ea27bdde25cda794/korea-1.png" data-mid="187921995" border="0" src="https://freight.cargo.site/w/1000/i/b1d0e1d0bde1066150d21e11cd2013b8a3e564ec2efd7080ea27bdde25cda794/korea-1.png" /> <img width="1240" height="802" width_o="1240" height_o="802" data-src="https://freight.cargo.site/t/original/i/547d6846f2e3c767f4c4786c695da8d7081f13b471281ac747ea64491bd06d18/russia-spread.png" data-mid="187921996" border="0" src="https://freight.cargo.site/w/1000/i/547d6846f2e3c767f4c4786c695da8d7081f13b471281ac747ea64491bd06d18/russia-spread.png" /><img width="1240" height="802" width_o="1240" height_o="802" data-src="https://freight.cargo.site/t/original/i/cf5450622976e78197aac12571cce0a4deb835a3a9bcb1a17049406d97bdac73/taste-books.png" data-mid="187921997" border="0" src="https://freight.cargo.site/w/1000/i/cf5450622976e78197aac12571cce0a4deb835a3a9bcb1a17049406d97bdac73/taste-books.png" /> B. Taste Emblems <img width="1200" height="776" width_o="1200" height_o="776" data-src="https://freight.cargo.site/t/original/i/e8efeebf1b0d0b2efeb0339b790bfb186666b80bc5edeb9d541f82b41137d8dd/china-back.png" data-mid="187922000" border="0" src="https://freight.cargo.site/w/1000/i/e8efeebf1b0d0b2efeb0339b790bfb186666b80bc5edeb9d541f82b41137d8dd/china-back.png" /><img width="1200" height="776" width_o="1200" height_o="776" data-src="https://freight.cargo.site/t/original/i/67ad2e415741fa508aace4eab7995de5eda5801ddaaa39f4960b7bb90edc2e6d/korean-back.png" data-mid="187921998" border="0" src="https://freight.cargo.site/w/1000/i/67ad2e415741fa508aace4eab7995de5eda5801ddaaa39f4960b7bb90edc2e6d/korean-back.png" /> <img width="1200" height="776" width_o="1200" height_o="776" data-src="https://freight.cargo.site/t/original/i/234c1f5bb15cabb5f0d86c61828aa1fa98d19e62ff46bad45cfc82232c396b9f/russia-back.png" data-mid="187922001" border="0" src="https://freight.cargo.site/w/1000/i/234c1f5bb15cabb5f0d86c61828aa1fa98d19e62ff46bad45cfc82232c396b9f/russia-back.png" /> <img width="1200" height="776" width_o="1200" height_o="776" data-src="https://freight.cargo.site/t/original/i/4fe65ca5d70233503a223e24f820ea260ae48a775324f7474bfab49343567412/taste-space.png" data-mid="187922004" border="0" src="https://freight.cargo.site/w/1000/i/4fe65ca5d70233503a223e24f820ea260ae48a775324f7474bfab49343567412/taste-space.png" /> C. Exhibition <img width="2000" height="1200" width_o="2000" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ee6a0bfebe48e8099167937006e5d8920b28a650e707ce989149964a8136e809/taste-space-2.png" data-mid="187922005" border="0" src="https://freight.cargo.site/w/1000/i/ee6a0bfebe48e8099167937006e5d8920b28a650e707ce989149964a8136e809/taste-space-2.png" /> https://alexkim.design/The-Debate-1 Mon, 14 Aug 2023 17:53:00 +0000 Alex Kim Design https://alexkim.design/The-Debate-1 The DebateWim Crouwel and Jan Van Toorn Brief Visually express the dialogue between Wim Crouwel and Jan Van Toorn and present text in a way that is representative of each designer’s style. ConceptTo communicate the conversation between Wim and Jan, I chose to compare their debate to a tennis match. From passing offensive to defensive remarks, there seemed to be a war of words between the two designers.Client..............Student project at UT Austin Role................Designer, Art DirectorInstructor.......Jason WilkinsField...............Art Direction, Branding, Design SystemDate...............April 2017 <img width="2000" height="1314" width_o="2000" height_o="1314" data-src="https://freight.cargo.site/t/original/i/273b9ae3f77faf9307823e8d8f57b0569a21240182aee603387ca8e67c0c83e4/Debate-1-Small.png" data-mid="187922056" border="0" src="https://freight.cargo.site/w/1000/i/273b9ae3f77faf9307823e8d8f57b0569a21240182aee603387ca8e67c0c83e4/Debate-1-Small.png" /> <img width="1000" height="657" width_o="1000" height_o="657" data-src="https://freight.cargo.site/t/original/i/e959cc22153ea8f64a26acfa864720dbc4079ff2f5f9eb79cb28fdf3f2a56eef/debate-2-small.png" data-mid="187922057" border="0" src="https://freight.cargo.site/w/1000/i/e959cc22153ea8f64a26acfa864720dbc4079ff2f5f9eb79cb28fdf3f2a56eef/debate-2-small.png" /> <img width="1000" height="657" width_o="1000" height_o="657" data-src="https://freight.cargo.site/t/original/i/a59b296a4932e03c570f5fdbf2d5c9f68477b6c237331f7463263f3f2aada213/debate-3-compressed-AK.png" data-mid="187922050" border="0" src="https://freight.cargo.site/w/1000/i/a59b296a4932e03c570f5fdbf2d5c9f68477b6c237331f7463263f3f2aada213/debate-3-compressed-AK.png" /> <img width="3000" height="1971" width_o="3000" height_o="1971" data-src="https://freight.cargo.site/t/original/i/a0d694a84ca5aaa1664888c1988a0581560487209466bcbba8b2a89cc80f7866/debate-4-small.png" data-mid="187922059" border="0" src="https://freight.cargo.site/w/1000/i/a0d694a84ca5aaa1664888c1988a0581560487209466bcbba8b2a89cc80f7866/debate-4-small.png" />A. Process Work <img width="2000" height="1126" width_o="2000" height_o="1126" data-src="https://freight.cargo.site/t/original/i/a08046a078f5ed1b0f31025ff21b103b6096407f2f0e86b51453d84be7144a92/branding-debate-1.jpg" data-mid="187922053" border="0" src="https://freight.cargo.site/w/1000/i/a08046a078f5ed1b0f31025ff21b103b6096407f2f0e86b51453d84be7144a92/branding-debate-1.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/9ca679ab0580787454ef39bfd7730491ddd9d4861fb569a33f6b17eab24f08b9/skeleton-debate-1.jpg" data-mid="187922044" border="0" src="https://freight.cargo.site/w/1000/i/9ca679ab0580787454ef39bfd7730491ddd9d4861fb569a33f6b17eab24f08b9/skeleton-debate-1.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/0031bfefa1fb38ad142533d3b93414fa588cb63edd3b38301dc81afafc80c411/visual-debate-1.jpg" data-mid="187922045" border="0" src="https://freight.cargo.site/w/1000/i/0031bfefa1fb38ad142533d3b93414fa588cb63edd3b38301dc81afafc80c411/visual-debate-1.jpg" /> https://alexkim.design/home Mon, 14 Aug 2023 17:53:12 +0000 Alex Kim Design https://alexkim.design/home https://alexkim.design/info Tue, 13 Aug 2024 21:43:08 +0000 Alex Kim Design https://alexkim.design/info <img width="1023" height="684" width_o="1023" height_o="684" data-src="https://freight.cargo.site/t/original/i/5023ac6d8fd12b25d1506880a7ac3bc228921e9e1ad5cf12aac1947b97ac9f09/Profile-AK.jpg" data-mid="216320504" border="0" src="https://freight.cargo.site/w/1000/i/5023ac6d8fd12b25d1506880a7ac3bc228921e9e1ad5cf12aac1947b97ac9f09/Profile-AK.jpg" /> Hello&nbsp;👋 I am a digital product designer based in Austin. I operate at the intersection between brand and digital to create delightful user experiences. Links to my&nbsp;resume and&nbsp;LinkedIn.&nbsp;