Currently freelancing.
I am a designer with a focus on
digital product design.




The Debate
Wim Crouwel and Jan Van Toorn
Brief
Visually express the dialogue between Wim Crouwel and Jan Van Toorn and present text in a way that is representative of each designer’s style.

Concept
To communicate the conversation between Wim and Jan, I chose to compare their debate to a tennis match. From passing offensive to defensive remarks, there seemed to be a war of words between the two designers.


Client..............Student project at UT Austin
Role................Designer, Art Director
Instructor.......Jason Wilkins
Field...............Art Direction, Branding, Design System
Date...............April 2017








A. Process Work


© Alexander Y. Kim, 2025