Tailored
Rethinking the future of dog food
Rethinking the future of dog food
Brief
When it comes to choosing dog food, pet parents are often forced into a one-size-fits-all option. And with so many different formulas and health claims, it's hard to know what's actually helping our furry friends. The team of specialists at Tailored were determined to take the guesswork out of dog food and created a personalized, science-based solution using ingredients that tie back to specific benefits for your pup.
Solution
We set out to build a brand that embodies the utmost dedication to dogs. With a vibrant identity, Tailored brings a lively and enthusiastic brand system to fruition through imaginative illustrations, impactful typography, customized artisan packaging, and an engaging digital interface. As part of this brand experience, we developed a quiz that generates personalized dog kibble based on users' responses, providing a tailored and unique feeding solution for each dog.
Client.................Tailored Pet
Agency..............Red Antler
Role...................Digital Designer
Team.................Maria Bonello (UX Director), Devry Drosky, Aisling Flynn (Brand Design), Rachel Moon (Strategist), Toni Clarke (Digital Designer)
Field..................Design Systems, UX/UI Design
Date...................October-December 2019
When it comes to choosing dog food, pet parents are often forced into a one-size-fits-all option. And with so many different formulas and health claims, it's hard to know what's actually helping our furry friends. The team of specialists at Tailored were determined to take the guesswork out of dog food and created a personalized, science-based solution using ingredients that tie back to specific benefits for your pup.
Solution
We set out to build a brand that embodies the utmost dedication to dogs. With a vibrant identity, Tailored brings a lively and enthusiastic brand system to fruition through imaginative illustrations, impactful typography, customized artisan packaging, and an engaging digital interface. As part of this brand experience, we developed a quiz that generates personalized dog kibble based on users' responses, providing a tailored and unique feeding solution for each dog.
Client.................Tailored Pet
Agency..............Red Antler
Role...................Digital Designer
Team.................Maria Bonello (UX Director), Devry Drosky, Aisling Flynn (Brand Design), Rachel Moon (Strategist), Toni Clarke (Digital Designer)
Field..................Design Systems, UX/UI Design
Date...................October-December 2019
A. Tone of Voice
B. Design Library
We built a comprehensive digital design system that includes guidelines for components and patterns. This design system serves as a toolkit for our client to effectively express their digital identity.
We built a comprehensive digital design system that includes guidelines for components and patterns. This design system serves as a toolkit for our client to effectively express their digital identity.
C. Sitemapping + Wireframing
Our client needed an e-commerce platform to sell their product and communicate their identity and values as a brand. A key interactive feature was a quiz, allowing customers to create custom profiles for their dogs. This information was then used to produce a bespoke kibble blend tailored to individual pet needs.
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Our client needed an e-commerce platform to sell their product and communicate their identity and values as a brand. A key interactive feature was a quiz, allowing customers to create custom profiles for their dogs. This information was then used to produce a bespoke kibble blend tailored to individual pet needs.
D. Main Touchpoint: “Tailored Quiz”
One of the main touchpoints for the client's site was to provide users with a quiz that generates personalized dog kibble based on their responses.
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One of the main touchpoints for the client's site was to provide users with a quiz that generates personalized dog kibble based on their responses.
E. Explorations: Tailored Quiz
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F. Outcomes
Tailored successfully launched at the beginning of 2020 to favorable reviews. The site received positive feedback for its fast and efficient process and easy navigation.
Tailored successfully launched at the beginning of 2020 to favorable reviews. The site received positive feedback for its fast and efficient process and easy navigation.
