Currently at Red Antler.
I am a designer with a focus on
graphic and product design.



SoundQuest (Mobile App)
Discover Local Music
Problem 
The music discovery process in Austin, whether it be the physical experience of going to a show, or the virtual experience within an app or website, is tired and predictable. How do you engage users in a way that revives Austin’s reputation as “The Live Music Capital of the World?”

Solution
I created a mobile app called SoundQuest that brings back the fun and adventure to the local music discovery process. The app encourages a physical quest, where users seek out virtual rewards that can later be redeemed at concerts. These rewards serve to promote local artists while also incentivizing fans to get out and experience the live music scene in Austin.


Client..............Personal project
Role.................Designer, Art Director
Instructor.......James Walker
Field................UX/UI, Interaction Design, Product, System, Branding
Date................Summer 2018











Mark
League of Legends X Work & Co.
New Player Platform
Brief 
Riot Games approached Work & Co in 2018 to create an updated brand system for its game, League of Legends. The client was looking to refresh its current gaming platform while coming up with ways to recruit and retain new players through its digital platform. 

I worked closely with the team out of PDX to come up with concepts designed to improve the new player journey. Due to the confidential nature of the work, I am unable to publically show this work. If you wish to view this project, please contact me!



 

Client.................Riot Games, League of Legends
Agency..............Work & Co.
Role...................Design Intern
Field..................Digital Design, Systems Design, Research
Date...................June-August 2018










Mark
Protected: TCOLV Rose Social Campaign 
Social Ambassador Program
Problem 
The Cosmopolitan of Las Vegas approached R/GA to create a social campaign around its chatbot, Rose. The client wished to create a social campaign that harnesses the power of Rose as a brand ambassador, motivating people to engage with her and book experiences through her. 

Due to NDA, I am unable to publically share this work. If you wish to view this project, please contact me!


Client.................The Cosmopolitan of Las Vegas
Agency..............R/GA
Role...................Associate Designer
Field..................Digital Design, Campaign, Art Direction
Date..................February 2019










Mark
Visa Internship
User Experience lntern
Description
I served as a User Experience Intern for Visa’s Corporate IT department in Summer 2017. There, I was tasked in redesigning My Tech Tools, a tech support page used by Visa Internal. From conducting usability tests to heuristic reviews, I worked to restructure the user experience for this internal platform.

Due to NDA, I am unable to publically share this work. If you wish to view this project, please contact me!



Client................Visa, End User Systems, Corporate IT
Role...................User Experience Intern
Director............Doreen Waver, Sr. Business Analyst
Field..................User Experience, Digital, Research, Marketing
Date...................May-August 2017






Zaum:
Feed Your Seoul
Brief
Develop a visual identity for a restaurant concept called “Zaum.” Zaum is an experimental language concept developed by the Russian futurist poet, Aleksei Kruchenykh. The word itself a combination of the prefix “za,” meaning “beyond,” and the noun “um,” meaning “the mind” and can be translated as “transreason,” or “beyondsense.”

Concept
Zaum is a vices and virtues bakery in Seoul, South Korea. The idea came from Korea’s identity as a Protestant nation. Despite Korea’s religious foundation, we often judge those who fail to adhere to societal standards, resulting in high suicide rates and plastic surgery procedures. Zaum offers two sections: vices and virtues. The vices section offers unhealthy, yet tempting, options, whereas the virtues section has healthy, nutritious selections. The idea was to present the dichotomy that exists in Korean culture and to provide an honest reflection of its people—Christian by name, but not by nature.


Client..............Student project at UT Austin
Role................Designer, Art Director
Instructor.......Jason Wilkins
Field................Art Direction, Branding, Editorial, System
Date................February 2018




A. Imagery



B. Logo Anatomy

C. Vices and Virtues System
Vices are represented by a downwards triangle, whereas virtues are represented by an upwards triangle. The triangles come from the diamond in the main symbol.
D. Neutral (not vice or virtue):
Items, such as gift cards, check presentations, and coasters, are expressed through ambiguous imagery as they don’t fall under vice or virtue system. They’re neutral. 


E. Space
Wayfinding and interior

© Alexander Y. Kim, 2018