League of Legends
New Player Platform: Champion Finder Tool
New Player Platform: Champion Finder Tool
Brief
Riot Games approached Work & Co in 2018 to create an updated brand system for its game, League of Legends. The client was looking to refresh its current gaming platform while coming up with ways to recruit and retain new players through its digital platform.
We worked closely with our client to come up with concepts designed to improve the new player journey. We came up with several touchpoints to increase user engagement, such as The Champion Pass and Champion Finder Tool.
For more details, please contact me for the Keynote presentation!
Client.................Riot Games, League of Legends
Agency..............Work & Co.
Role...................Design Intern
Team..................Jon Jackson (Partner), Juliana Gaiba and Leandro Brasil (Design Leads)
Field...................User Research, UX/UI Design, Prototyping, Design Systems
Date...................June-August 2018
Riot Games approached Work & Co in 2018 to create an updated brand system for its game, League of Legends. The client was looking to refresh its current gaming platform while coming up with ways to recruit and retain new players through its digital platform.
We worked closely with our client to come up with concepts designed to improve the new player journey. We came up with several touchpoints to increase user engagement, such as The Champion Pass and Champion Finder Tool.
For more details, please contact me for the Keynote presentation!
Client.................Riot Games, League of Legends
Agency..............Work & Co.
Role...................Design Intern
Team..................Jon Jackson (Partner), Juliana Gaiba and Leandro Brasil (Design Leads)
Field...................User Research, UX/UI Design, Prototyping, Design Systems
Date...................June-August 2018
A. Research
I worked closely with the UX Design Lead, Juliana, in researching player experiences and identifying key issues. We gathered three major insights from our user interviews, which were instrumental in informing the creation of our touchpoints, such as the Champion Finder Tool:
I worked closely with the UX Design Lead, Juliana, in researching player experiences and identifying key issues. We gathered three major insights from our user interviews, which were instrumental in informing the creation of our touchpoints, such as the Champion Finder Tool:
B. Champion Finder Tool (Early Prototypes)
Once we identified key issues and gained an understanding of our new players and their learning and playing approaches, Juliana and I collaborated to develop three different strategies for organizing information for The Champion Finder.
Once we identified key issues and gained an understanding of our new players and their learning and playing approaches, Juliana and I collaborated to develop three different strategies for organizing information for The Champion Finder.
C. Champion Finder (Detailed Prototypes)We teamed up with Led, our Visual Design Lead, to build The Champion Finder Tool prototype. Led was crucial in creating the League of Legends' design system and the prototype's development. His rebrand efforts allowed us to turn our sketches into the successful Champion Finder Tool, resulting in four improved versions.
D. Results and Outcomes
The Champion Finder Tool, launched on both the desktop platform and website, has greatly assisted new League of Legends players. It simplifies champion exploration, enhancing user engagement and progression. Its evolved version continues to guide players and can be accessed at https://findyourchampion.wildrift.leagueoflegends.com/en-us/.
The Champion Finder Tool, launched on both the desktop platform and website, has greatly assisted new League of Legends players. It simplifies champion exploration, enhancing user engagement and progression. Its evolved version continues to guide players and can be accessed at https://findyourchampion.wildrift.leagueoflegends.com/en-us/.
