Fellow
Rethinking the future of male fertility treatments
Rethinking the future of male fertility treatments
Brief
Fellow aims to revolutionize fertility testing by offering an at-home, mail-in kit that makes the process more accessible. We understand that conversations around fertility can be awkward or intimidating, so our goal was to create a digital experience that communicates confidence, trust, and ease.
Solution
When it came to designing the site, our main goal was to create an experience where users would feel empowered, in control, and at ease while navigating through the digital platform. We wanted to establish trust and confidence by prominently showcasing the fertility kit, the company's scientific foundation, and a comprehensive blog featuring resources and conversations on male fertility. By providing these touchpoints, we aimed to enable users to take charge of their own journey. With Fellow, we aimed to eliminate the discomfort of awkward discussions and the barriers of inaccessibility that may have existed in the past.
Client.................Fellow
Agency..............Red Antler
Role...................Digital Designer
Team.................Saul Fougnier (Design Director), Liz Juusola (Strategy Director), Dan Crawford, Dan Zafian (Brand Design), Gus Esselstyn (Strategist)
Field..................Design Systems, UX/UI Design
Date...................August-October 2019
Fellow aims to revolutionize fertility testing by offering an at-home, mail-in kit that makes the process more accessible. We understand that conversations around fertility can be awkward or intimidating, so our goal was to create a digital experience that communicates confidence, trust, and ease.
Solution
When it came to designing the site, our main goal was to create an experience where users would feel empowered, in control, and at ease while navigating through the digital platform. We wanted to establish trust and confidence by prominently showcasing the fertility kit, the company's scientific foundation, and a comprehensive blog featuring resources and conversations on male fertility. By providing these touchpoints, we aimed to enable users to take charge of their own journey. With Fellow, we aimed to eliminate the discomfort of awkward discussions and the barriers of inaccessibility that may have existed in the past.
Client.................Fellow
Agency..............Red Antler
Role...................Digital Designer
Team.................Saul Fougnier (Design Director), Liz Juusola (Strategy Director), Dan Crawford, Dan Zafian (Brand Design), Gus Esselstyn (Strategist)
Field..................Design Systems, UX/UI Design
Date...................August-October 2019
A. Tone of voice
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B. Design Library ![]()
C. Main Touchpoint: “The Swim,” Fellow Blogsite
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D. Main Touchpoint: “Sperm 101,” Fellow Blogsite’s Hero Article
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E. Explorations
F. Outcomes Fellow successfully launched at the beginning of 2020 to favorable reviews. The site received positive feedback for its fast and efficient process and easy navigation.
